I think the question is....what does water have to do with this car and why are they using it as a device in this ad? ...Genesis?...In the beginning of what? Huh!? Is it a boat or a car? (can you tell it's 2am?)
Or maybe this is the Phil Collins and Peter Gabriel sort of Genesis. Somebody explain.
Everyone is doing black....and really glossy these days. It almost makes Hyundai look like a luxury brand.